Why 21 city pages do more than one "region page"
D-Kozijnen came to me as an existing site to maintain. One of the biggest steps afterwards: a dedicated page per city, with real local context.
Someone searching "window frames The Hague" does not want a national brochure. Google knows that - and rewards pages that are genuinely about The Hague. So D-Kozijnen got no copy-paste template but 21 city pages with real context: neighbourhoods, common housing types, installation practice per region.
What makes the difference
A copied page with just a different city name gets recognised as a duplicate and ignored. A page with real local content ranks on its own. That is how you build visibility that does not collapse after one update.
On top of that: nine languages with proper hreflang, a price calculator that brings in leads, and speed that is monitored every month. Findability is not a one-off job - it is maintenance.
I apply the same pattern to other projects: structure first, then content that adds up, then monthly adjustment to what people actually search for.